Hands-on Art Director [AQ-12418]

About the role

Join a prominent organization in the highly-regulated insurance sector dedicated to empowering individuals and businesses through comprehensive financial protection and innovative solutions. As a visionary creative leader, you will shape their brand identity and engage diverse audiences through impactful campaigns. This role is pivotal in a brand refresh project, influencing how both B2B and B2C audiences connect with vital financial services, directly contributing to business growth and enhancing brand perception.

Responsibilities

• Concept and collaborate on multi-channel marketing campaigns, including social, email, and print, delivering visually compelling designs aligned with strategic objectives.
• Develop innovative creative concepts and strategies that effectively motivate both B2B and B2C audiences.
• Drive the ideation, design, and preparation of production-ready files for assigned projects.
• Present conceptual ideas with clarity and confidence to creative leadership, internal stakeholders, and team members, fostering buy-in and alignment.
• Deeply understand target audiences to tailor creative assets that resonate with their specific needs and preferences.
• Partner seamlessly with copywriters and other creative team members to generate groundbreaking concepts.
• Collaborate with marketing analysts to interpret campaign data, evaluate performance, and strategically optimize design elements and approaches.
• Oversee the meticulous production and execution of final content across various platforms.
• Utilize cutting-edge creative technology tools to optimize talent and resources, enhancing efficiency and output.
• Proactively prioritize and manage work, consistently adhering to critical project timelines within a dynamic, fast-paced environment.
• Engage in collaborative efforts with creative directors, strategists, project managers, business teams, and production teams to craft innovative campaigns that yield positive audience results and superior business outcomes.

Requirements

• 5-7 years of internal and/or external agency experience in a creative leadership role.
• A strategic thinker capable of reviewing a creative brief and consistently delivering on-point solutions.
• Demonstrated effectiveness in collaboration and concepting with copywriters and diverse team members.
• Proven creative/marketing design and art direction skills, showcased through a compelling portfolio (required).
• Comprehensive knowledge of online marketing, visual design principles, usability, accessibility standards, interaction design, brand principles, the creative process, and the integration of AI in workflow.
• Extensive experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, and direct mail.
• Ability to absorb complex data and translate insights into actionable creative strategies.
• Thorough understanding and application of Legal, Compliance, and applicable ADA requirements in design.
• A proactive approach to problem-solving, with a strong sense of urgency and adaptability.
• Effective presentation skills for engaging internal clients and stakeholders.
• Demonstrated ability to seek and apply direction from creative team leadership, fostering growth and alignment.
• Highly motivated and resourceful, with exceptional time management skills to successfully manage multiple projects simultaneously.
• Strong communication and organizational skills, coupled with adaptability and problem-solving abilities.
• Experience with Agile ways of working, demonstrating a collaborative and flexible mindset.
• Expertise with relevant industry tools such as Adobe Creative Suite, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront, and Figma.

Benefits

• Subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.
• Free online training through Aquent Gymnasium.