Hands-on Art Director [AQ-11662]

About the role

This is an exciting opportunity to bring your creative leadership and hands-on design expertise to the forefront, influencing how both B2B and B2C audiences connect with vital financial services. You'll not only conceptualize compelling campaigns but also drive their execution, directly contributing to business growth and enhancing brand perception.

What You'll Do

• Concept and collaborate on multi-channel marketing campaigns, including social, email, and print, delivering visually compelling designs aligned with creative strategy.
• Develop creative concepts and strategies that motivate both B2B and B2C audiences.
• Responsible for ideation, design, and production files for assigned projects.
• Present conceptual ideas with clarity and confidence to creative leadership, internal clients, and team members, gaining buy-in and alignment.
• Understand target audiences and tailor creative assets to resonate with their needs and preferences.
• Partner with copywriters and other creative team members to generate innovative concepts.
• Collaborate with marketing analysts to interpret campaign data, evaluate performance, and optimize design elements and strategies.
• Oversee the production and execution of final content.
• Utilize creative technology tools to optimize talent and resources.
• Prioritize and manage work, adhering to critical project timelines in a fast-paced environment.
• Collaborate with creative director, creative strategists, project managers, business teams, and production teams to create innovative campaigns that generate positive audience results and better business outcomes.

Required Qualifications

• Experienced professional, with 5-7 years of internal and/or external agency experience as an Art Director.
• Strategic thinker with the ability to review a creative brief and deliver on point.
• Effective collaboration and concepting skills with copywriters and other team members.
• Proven creative/marketing design and art direction skills (portfolio required).
• Knowledge of online marketing, visual design, usability, accessibility, interaction design, brand principles, the creative process, and AI in the workflow.
• Demonstrated experience across a wide range of channels, including email, online paid media, video, social media, web landing pages, web banners, print, and direct mail.
• Ability to absorb data and translate insights into actionable strategies.
• Understanding and application of Legal, Compliance, and applicable ADA requirements.
• Ability to adapt and problem-solve proactively, with a sense of urgency.
• Effective presentation skills for internal clients.
• Demonstrated ability to seek and apply direction from creative team leadership.
• Motivated and resourceful with time management, able to work on multiple projects simultaneously.
• Strong communication and organizational skills; Adaptability and problem-solving abilities.
• Experience with Agile ways of working; collaborative and flexible.
• Expertise with relevant tools such as Adobe Creative Suite, Generative AI tools (particularly Adobe Express/FireFly and TypeFace), Workfront, and Figma.

Pay

The target hiring compensation range for this role is $50 – 55/hr DOE. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.