GTM Systems Administrator

Description Summary

The GTM Systems Administrator is the dedicated technical owner of M3's go-to-market technology stack. This is a foundational hire for the Revenue Operations function — the first person in this seat — and an opportunity to build from the ground up at a growing hospitality SaaS company. Today, our VP of Revenue Operations personally administers Salesforce alongside her strategic responsibilities. This hire changes that. You will own the day-to-day technical operation of the GTM stack, support Quote-to-Cash processes on the Salesforce side, and free RevOps leadership to focus on strategy and scale.

Essential Duties

• Serve as the dedicated technical owner of Salesforce Sales Cloud and Service Cloud, including users, profiles, permission sets, roles, page layouts, validation rules, flows, and automation.
• Own day-to-day GTM technology stack operations, including sales engagement platforms, CS tooling, and adjacent systems.
• Build and maintain Salesforce automation using Flow, Process Builder, approval workflows, and alerts.
• Lead release management — sandbox strategy, change sets, testing protocols, deployment, and documentation.
• Develop and maintain reports and dashboards supporting pipeline visibility, forecasting, and operational insights for Sales, CS, and Marketing leadership.
• Own lead routing, territory management, opportunity workflows, and account hierarchy processes within Sales Cloud.
• Own case management, queues, SLAs, knowledge base, and customer service workflows within Service Cloud.
• Support Quote-to-Cash (QTC) processes within Salesforce — including quoting workflows, pricing governance, discount approval routing, and the handoff of closed opportunities to order management in NetSuite; partner with Finance and Revenue Operations to ensure accurate and timely quote-to-order execution.
• Maintain Workato integrations between Salesforce and NetSuite in coordination with Finance and RevOps.
• Own data governance — deduplication, enrichment, CRM hygiene standards, and data quality metrics.
• Provide user training, onboarding documentation, and change management support for system updates.
• Assist in the evaluation, implementation, and ongoing management of GTM tools and integrations.
• Partner cross-functionally with Revenue Operations, Sales, Customer Success, Marketing, and Finance.

Education/Training/Experience

• Bachelor's degree in Information Systems, Business, or a related field (or equivalent practical experience).
• 3–5 years of Salesforce administration experience in a SaaS environment, including direct ownership of a production org.
• Required: Salesforce Certified Administrator; Additional certifications a plus.
• Hands-on experience with Salesforce automation tools including Flow and validation rules.
• Familiarity with Quote-to-Cash (QTC) processes — quoting, approvals, and order management within Salesforce; NetSuite or Zone Billing exposure preferred.
• Working knowledge of NetSuite or comparable ERP — comfortable operating across systems.
• Familiarity with integration middleware such as Workato or Zapier.
• Self-starter with the ability to build process and documentation from scratch in a small team.
• Strong written and verbal communication skills; able to translate technical decisions for non-technical stakeholders.
• Must be able to build and maintain positive business relationships with co-workers and other business contacts.
• Must demonstrate problem solving, critical thinking, and initiative skills.
• Must have knowledge of a variety of computer software applications especially in MS Office.