Growth Marketing Specialist (Florida and New Jersey)

About the role

This position is a Full-time remote position.

Responsibilities

• Website Strategy
• Architectural & Semantic Strategy
• Conversion-Centric Alignment
• Agency & Vendor Management
• Conversion Rate Optimization (CRO) & Site Integrity
• Technical Performance
• Data-Driven Testing
• Funnel Analytics
• Search & Generative Engine Strategy (SEO / AIO / GEO)
• Holistic Search Visibility
• Content Authority
• Techical SEM
• Paid Media Orchestration
• Cross-Platform Execution
• Revenue Operations & HubSpot Management
• Intent-Based Marketing
• Lead Intelligence
• Attribution Modeling
• Campaign Planning and Analytics
• Campaign Strategy
• Performance Reporting
• Tactical Synchronization
• Industry Leadership

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
• Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimization
• Strong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution tracking
• Demonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedIn
• Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
• Experience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mapping
• Familiarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teams
• Strong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search Console
• Ability to interpret complex data and translate it into actionable insights that drive pipeline and revenue growth
• Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
• Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
• Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
• Detail-oriented, proactive, and highly accountable, with a bias toward execution and continuous improvement