Growth Marketing Specialist

Key Responsibilities

• Inbound Optimization: Assist in developing and optimizing targeted web content, including product value pages and thought leadership content, to drive organic traffic and improve search visibility
• Digital Operations & Agency Management: Oversee our relationship with our digital marketing agency, manage day-to-day digital marketing reporting, and execute website updates to optimize conversion rates
• Content & Brand Presence: Manage our social media channels, coordinate day-to-day content management (including our The Strategy Gap podcast), and assist with PR execution to elevate our market presence
• Event & Webinar Execution: Drive the logistics and promotion for demand-generation webinars and industry events. Track and analyze the performance of these campaigns, providing insights for future programs
• Customer Growth & Advocacy: Assist in developing a customer marketing strategy that promotes customer growth and retention. Own the production of the Customer Newsletter, develop Customer Stories, and manage Customer Reviews
• Campaign Coordination: Support inbound and outbound campaigns by ensuring all moving parts, from social promotion to sales enablement, are aligned and executed on time

Requirements

• 2-4+ years of experience in a growth, digital, or integrated marketing role, preferably within a SaaS environment
• Passionate about the role marketing plays and excited to bring new, fresh ideas to AchieveIt
• Proven track record in planning and executing successful events and marketing initiatives
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent communication and interpersonal skills
• Proven ability to work cross-functionally and influence stakeholders at all levels
• Knowledge of the strategic planning and strategy execution market is preferred
• Experience in marketing to government entities is a plus
• Familiarity with common AI tools and the ability to leverage them to drive outcomes

Benefits

• 100% work from home
• Great hardware
• Competitive salary
• 15 vacation days (5 additional days at two years of service)
• Up to 32 paid holidays (8 standard, 2 floating, & 22 additional company holidays)
• Unlimited sick days (sick days do not count against PTO and include things like dentist visits and regular checkups - we want you to invest in staying healthy)
• 401K (with matching), Medical, Vision, Life and Dental insurance
• Short-term and long-term disability insurance
• In-person company meetings & fun events because making connections is important