Growth Marketing Manager - Natural Resources

About the role

We are seeking a results-driven and highly organised campaign marketer to join our B2B Growth Marketing team on a 12 month fixed-term basis. This role is responsible for coordinating and delivering integrated marketing campaigns that support audience growth, customer expansion, and commercial objectives across Wood Mackenzie’s Natural Resources portfolio. Working closely with the Marketing Director, you will take ownership of campaign management across its full lifecycle - spanning audience strategy, campaign planning and orchestration, channel optimisation, journey management, and sales interlock. You will collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to ensure the seamless execution of campaigns that resonate with target personas within whitespace opportunities and move them through the buyer’s journey.

This is a hybrid role and the successful applicant will be expected to be physically present in the office at least two days per week to foster and contribute to a collaborative environment, though this may be subject to change. As this is a global role, occasional flexibility in working hours may be required to support international teams, programmes, and events. Given the fixed-term nature of this role, the successful candidate will be expected to onboard quickly, demonstrate initiative, and sustain delivery momentum with minimal handover time.

Responsibilities

• Develop and maintain audience campaign strategies rooted in a deep understanding of target personas, buyer needs, and whitespace opportunities.
• Own the creation and management of campaign briefs, ensuring all stakeholders are aligned on objectives, audience, messaging, and expected outcomes before campaign activation.
• Define and refine campaign messaging in partnership with product marketing and content teams to ensure relevance, differentiation, and resonance across segments.
• Own campaign goals, KPIs, and budget management - setting clear success metrics and tracking spend and performance against agreed targets throughout the campaign lifecycle.
• Lead campaign planning and orchestration across integrated channels including email, paid social, display, SEM, SEO, content syndication, and nurture flows - ensuring all workstreams are coordinated and delivered on time.
• Drive channel planning and optimisation, partnering with digital marketing and media teams to manage paid acquisition, improve targeting into ICP audiences, and continuously refine tactics through A/B testing, segmentation, and data-driven iteration.
• Own journey management, overseeing campaign setup and deployment activities including emails, landing pages, nurture programmes, audience lists, and campaign assets to ensure a seamless buyer experience.
• Manage stakeholder interlock and communication - coordinating cross-functional teams, facilitating regular campaign reviews, and ensuring alignment with sales, marketing operations, and leadership throughout campaign delivery.
• Provide consistent status reporting, monitoring campaign execution and performance in real time, surfacing risks, dependencies, and optimisation opportunities, and delivering regular performance updates to key stakeholders.
• Work closely with sales and lead management teams to ensure effective lead routing, follow-up, and campaign readiness.
• Support leads and pipeline reporting, tracking and analysing campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution - using insights to inform post-campaign reviews and future planning.
• Partner with Marketing Operations to maintain campaign governance, lead management processes, and data quality standards.
• Coordinate the execution of third-party marketing activities, including webinars, sponsored content, content syndication, and event partnerships.
• Manage delivery logistics, follow-up processes, and lead handoff in collaboration with event operations and sales teams to maximise ROI from third-party channels.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management and organisational skills, with the ability to manage multiple