Growth Marketing Manager

Responsibilities

• Own SEO strategy and ongoing optimization initiatives across EarthCam websites
• Develop and execute customer acquisition and lead generation initiatives
• Support GEO (Generative Engine Optimization) initiatives to improve discoverability across emerging AI-powered search experiences and platforms
• Monitor website performance and identify growth opportunities
• Analyze campaign performance and provide actionable recommendations
• Manage and optimize SEM and digital marketing initiatives
• Develop dashboards, reporting tools, and monitor key performance indicators
• Identify opportunities to improve conversion funnels and customer acquisition efforts
• Partner with Sales and Product teams to support growth initiatives
• Coordinate with Creative and internal teams to execute campaigns and website initiatives
• Research industry trends, competitor activity, AI search trends, and emerging growth opportunities
• Utilize AI-powered marketing tools and automation platforms to improve efficiency, content workflows, campaign optimization, and reporting processes
• Explore opportunities to integrate AI tools into marketing initiatives and operational workflows

Requirements

• Analytical and highly data-driven
• Comfortable owning initiatives from strategy through execution
• Curious about emerging marketing technologies and AI tools
• Strong problem solver with a continuous improvement mindset
• Comfortable balancing multiple priorities simultaneously
• Strong communicator who works effectively across teams
• Self-starter with strong ownership mentality
• Excited by technology, innovation, and measurable business impact