Growth Marketing Manager

About the role

The Growth Marketing Manager will measure, develop, execute, and optimize campaigns to drive pipeline growth, focusing on the North American and key LATAM markets. Responsibilities include strategizing and managing campaigns across email, paid digital, events, and synthesizing these with the SDR channel. The ideal candidate is a data-driven marketer with strong organizational skills, creativity, and deep understanding of performance marketing across all major channels.

Responsibilities

• Campaign Strategy & Execution: Develop and implement integrated marketing strategies across platforms. Manage end-to-end campaign execution and coordinate with internal teams and external partners.
• Email Marketing: Design and execute targeted email campaigns to drive top-of-funnel demand. Create personalized email content by persona and account type. Analyze metrics to improve open rates, click-through rates, and conversions.
• Digital Marketing: Manage digital channels including Google, YouTube, social, trade publications, industry marketplaces, Reddit, and ChatGPT. Use AI to optimize ad delivery, targeting, and reporting. Integrate digital with other channels for consistent messaging.
• Event Marketing & Sales Collaboration: Lead pre-, post-, and in-event communications for industry events. Collaborate with brand team and event leads to maximize visibility and engagement. Analyze performance and work with sales to capture pipeline.
• Data Analysis & Reporting: Use data-driven insights to guide strategies. Track KPIs to assess effectiveness and identify growth opportunities. Provide regular reports and recommendations to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a relevant field.
• 4+ years of B2B marketing experience in growth marketing, demand generation, performance marketing, or related role with a proven track record managing successful multi-channel campaigns.
• B2B SaaS and start-up experience preferred.
• Experience in hospitality or hotel tech industry is a plus.
• Strong copywriting skills and ability to use AI for personalized messaging.
• Proven ability to measure campaign performance, derive insights, and take action based on data.
• Project management skills to handle multiple campaigns simultaneously across channels, including events.
• Strong background integrating marketing with a sales/SDR channel for unified outreach.
• Experience managing event campaigns.
• Familiarity with marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (Google Ads, LinkedIn Ads, Meta Ads), and managing media purchases with third-party publications.
• Exceptional communication and collaboration skills for cross-functional teamwork.

Compensation & Benefits

• Target cash compensation: $140,000 - $156,000 (fixed annual salary + performance-based monthly bonus). Includes stock option grant (subject to board approval). Actual compensation commensurate with skill, experience, and work location.
• Canyon Days: Monthly company-wide days off for extended weekends or time off.
• Self Improvement Club: Monthly meetings and budget for personal goal purchases.
• Professional Development Chats: Budget for cross-functional professional development conversations.
• Travel Reimbursement: Stipend to visit offices in New York, San Francisco, or Dallas, plus time to explore the city.
• Personal Travel Reimbursement: Credit for stays at Canary-partner hotels.

Equal Opportunity

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or other protected characteristics. AI tools may support parts of the hiring process, but final decisions are made by humans.

Job Details

Location: Remote, San Francisco, CA
Job Type: remote
Posted: 9 days ago