Growth Marketing Manager
About the role
We're looking for a highly entrepreneurial, creative, and execution-oriented Growth Marketing Manager to develop and execute marketing programs that accelerate Tapstitch's growth.
Responsibilities
Develop and execute integrated marketing programs that drive brand awareness, customer acquisition, engagement, product adoption, and GMV.
Identify new growth opportunities across organic content, partnerships, PR, events, communities, and other channels.
Build marketing programs around key customer segments, products, partnerships, and business priorities.
Partner cross-functionally to bring programs from concept through execution.
Establish goals and KPIs for marketing programs and analyze performance to identify opportunities for optimization and scale.
Help develop repeatable marketing programs that can grow across audiences and markets.
Support and execute go-to-market strategies for new products, platform capabilities, integrations, and launches.
Translate product features into compelling customer value propositions, positioning, messaging, and marketing stories.
Develop product marketing programs that drive awareness, education, adoption, and usage.
Work closely with Product and cross-functional teams in the U.S. and China to understand product roadmaps and business priorities.
Develop launch materials including product pages, educational content, case studies, sales enablement, and campaign assets.
Track launch performance and identify opportunities to improve future GTM programs.
Support and execute organic growth strategy across SEO, content, social, community, partnerships, and emerging discovery channels.
Develop content programs that build authority, generate qualified traffic, and acquire new merchants.
Work with internal and external partners to create thought leadership, educational content, customer stories, and industry insights.
Maintain consistent positioning and messaging across product marketing, PR, content, events, and partnerships.
Help develop campaigns and content that differentiate Tapstitch across fashion, ecommerce, and creator commerce.
Identify relevant cultural moments, industry trends, and conversations where Tapstitch can participate.
Coordinate event execution including programming, partnerships, onsite experiences, content capture, and post-event amplification.
Turn events into broader marketing moments through PR, social content, creator participation, and customer storytelling.
Represent Tapstitch at select industry events and activations.
Own and support high-priority marketing projects as business needs evolve.
Identify new marketing programs, partnerships, audiences, and growth opportunities.
Conduct customer, competitive, and market research to inform marketing strategies.
Work cross-functionally across U.S. and China-based teams to move initiatives from idea to execution.
Bridge communication and execution between global and U.S. teams.
Bring structure to ambiguous projects and turn them into clear, actionable plans.
Jump into high-impact marketing opportunities as priorities evolve.
Requirements
4+ years of marketing experience across growth, product marketing, brand, integrated marketing, or related roles.
Proven ability to take marketing programs from idea through execution, working across multiple initiatives at once.
Experience with product marketing, GTM, organic growth, content, PR, events, or partnerships.
Strong understanding of positioning, messaging, storytelling, and customer acquisition.
Highly hands-on, resourceful, and proactive, with the ability to thrive in a fast-moving environment.
Strong project management, communication, and cross-functional collaboration skills.
Comfortable working across global teams and time zones, including close collaboration with teams in China.
Experience in fashion, apparel, ecommerce, creator commerce, or high-growth startups is a plus.
Experience with Shopify, TikTok Shop, SEO, or AI/GEO search is a plus.
Mandarin Chinese proficiency is a plus.