Growth Marketing Manager, Email and Lifecycle

About the role

Arena is a platform for evaluating AI models in real-world scenarios. Founded by researchers from UC Berkeley's SkyLab, we aim to measure and advance AI technology, making it accessible and understandable for everyone. Our platform is used by tens of millions of users each month to evaluate AI systems in various fields.

Core Responsibilities

• Own and scale Arena's email and lifecycle strategy across onboarding, activation, retention, and re-engagement
• Design and execute multi-channel lifecycle programs (email, in-product messaging, and notifications) that drive meaningful user engagement
• Build segmentation and personalization frameworks rooted in behavioral data and user intent
• Partner with Product and Engineering to implement lifecycle tooling, event tracking, and automation infrastructure
• Develop and run A/B and multivariate tests across subject lines, content, timing, and frequency to continuously improve activation, retention, and conversion
• Analyze campaign and funnel performance, identify opportunities, and translate findings into clear strategic recommendations
• Write compelling, on-brand copy across all lifecycle touchpoints from developer digests to re-engagement sequences
• Work cross-functionally with Product, Data, and Marketing to align lifecycle efforts with product launches and growth initiatives

Requirements

• 5+ years of experience in lifecycle, email, or CRM marketing, ideally at a product-led growth or developer-focused company
• Proven track record building and optimizing lifecycle programs that drive measurable improvement in activation, retention, and engagement
• Strong copywriting skills, able to write clearly and compellingly for both technical and non-technical audiences
• Hands-on experience with email and marketing automation platforms (e.g., Customer.io, Braze, HubSpot, or similar)
• Data-driven approach: comfortable pulling your own data, running A/B tests, and translating results into actionable recommendations
• Experience partnering with Product and Engineering to build and ship lifecycle infrastructure
• Working knowledge of email deliverability, list hygiene, and compliance (CAN-SPAM, GDPR)

Preferred Qualifications

• Experience marketing to developer, research, or technical audiences
• Familiarity with the AI/ML landscape, enough to engage credibly with model releases, benchmarks, and evaluation concepts
• Experience using AI tools and agents day-to-day to scale output, move faster, and push what's possible for the channel
• Ability to move quickly, build v1 programs fast, learn from them, and iterate without

We Offer

• Competitive compensation and equity aligned to the markets where our team members are based
• Comprehensive health and wellness benefits, including medical, dental, vision, and additional support programs
• The opportunity to work on cutting-edge AI with a small, mission-driven team
• A culture that values transparency, trust, and community impact

Equal Opportunity Employer

We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.