Growth Marketing Manager – Lifecycle

About the role

We’re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI’s subscription products. You’ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers — driving engagement, adoption, retention, expansion, and reduced churn.

Responsibilities

• Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
• Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
• Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
• Possess strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
• Experience building and testing multi-channel journeys (email + SMS + push + in-app)
• Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
• Data-driven mindset with a bias for action and rapid iteration

Basic qualifications

• 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
• Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
• Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
• Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
• Experience building and testing multi-channel journeys (email + SMS + push + in-app)
• Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
• Data-driven mindset with a bias for action and rapid iteration
• Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders

PREFERRED SKILLS AND EXPERIENCE

• Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census
• Background in product-led growth (PLG) environments or hybrid PLG/subscription models
• Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
• Exposure to AI-driven personalization or predictive churn modeling
• Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)

Compensation and benefits

$125,000 - $225,000 USD
Base salary is just one part of our total rewards package at xAI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.

ITAR REQUIREMENTS

To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

Equal opportunity employer

xAI is an equal opportunity employer. For details on data processing, view our Recruitment Privacy Notice.