Growth Marketing Lead - Industry

About the role

ZS is seeking a Growth Marketing Lead to support and expand our industry practices outside of healthcare. This role will translate priorities into high-impact campaigns, content, and activation programs that drive awareness, engagement, and pipeline growth across Industry teams.

Responsibilities

• Develop a deep understanding of ZS’s industry capabilities and competitive landscape
• Partner with industry SMEs to manage plan and campaign delivery
• Translate business plans into multi-channel activation plans and campaigns
• Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals
• Execute integrated, industry-led marketing campaigns aligned to core industry narratives
• Develop and operationalize flagship POVs, articles, webinars, and conversion assets
• Partner with SMEs to translate complex industry topics into clear, compelling stories
• Develop and deploy selling tools, messaging, and playbooks
• Deliver high-quality campaign and asset execution with strong attention to detail
• Manage multiple workstreams with clear timelines and accountability
• Support activation of campaigns through sales channels and account-based motions
• Develop event-specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation
• Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client-facing experiences
• Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing-driven and influenced impact

Requirements

You will exhibit strong external presence with industry stakeholders, and an ability to influence across the organization. You will ensure that ZS’s capabilities and assets resonate with the industry and target audience (accounts and personas) to increase ZS’s visibility, brand equity and trust.

Qualifications

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple workstreams simultaneously
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems
• Proven experience delivering end-to-end marketing programs or campaigns
• Skilled in translating technical/complex topics into compelling narratives
• Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth
• Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

Skills

• Strategic thinking and execution
• Project management
• Collaboration and teamwork
• Communication and presentation skills
• Market research and analysis
• Event planning and execution
• Content creation and distribution
• Analytics and reporting

Benefits

At ZS, we offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. This includes:

• Flexible working model
• Hybrid working
• Travel opportunities
• Training and development programs
• Internal mobility paths
• Community spaces and resources
• Equal opportunity employment

Pay

The salary range for this position is $100,000 - $150,000 annually, depending on experience and qualifications.

Schedule

This is a full-time position with a hybrid work schedule, combining remote work and on-site presence at clients/ZS offices for the majority of the week.