Growth Marketing Lead

About the role

We’re looking for a data-driven and creative Growth Marketing Lead to drive pipeline growth and optimize performance across the funnel. This role combines demand generation, performance marketing, and content development and execution—ideal for someone who can think strategically and execute hands-on.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns (paid, email, SEO, events, webinars, ABM) to drive pipeline and revenue
• Analyze performance and continuously improve conversion across the funnel
• Create and manage campaign assets including emails, landing pages, and digital communications
• Write clear, conversion-focused copy for campaigns and partner communications
• Partner with sales on targeting, lead quality, and pipeline goals
• Support National Accounts and co-marketing initiatives with partners
• Collaborate cross-functionally to deliver integrated, high-impact programs
• Conduct market and competitor research to support campaign planning and messaging development
• Identify target audiences and develop relevant messaging
• Support surveys or feedback initiatives to better understand customer needs and behaviors
• Support documentation and organization of marketing activities and processes

Requirements

• 5+ years in demand gen, growth, or performance marketing (B2B preferred)
• Proven ability to drive pipeline through multi-channel campaigns
• Strong copywriting and content creation skills
• Must be proficient in using AI tools
• Analytical mindset with experience in tools like Salesforce, GA, and marketing automation platforms
• Experience with ABM is a plus
• Proficiency with AI tools
• Strong collaboration and project management skills

Qualifications

• Preferred SaaS or tech experience
• Knowledge of the construction industry
• Familiarity with paid media platforms (LinkedIn, Google Ads)
• Understanding of attribution and funnel optimization

Skills

• Drive & Follow Through - Takes initiative and turns ideas into action
• Adaptability in Uncertainty - Adjusts quickly and performs through change
• Customer-Centered Mindset - Puts customer needs at the center of decisions
• Judgment & Problem Solving - Makes sound decisions and solves problems effectively
• Role-Specific Expertise - Applies strong functional expertise to deliver results
• Results Accountability - Owns outcomes and delivers on commitments
• Work Prioritization & Execution - Focuses on priorities and delivers on time

Benefits

Full-time, remote role with a salary range of $75,700-$99,300, bonus eligible.