Growth Marketing Lead

Responsibilities

• Own demand generation programs across various channels including paid media and partnerships
• Execute go-to-market strategies for new products and features in collaboration with Product and Sales
• Create lifecycle marketing campaigns to enhance customer engagement and retention
• Create clear and compelling messaging for complex software tailored to hotel operators
• Oversee marketing operations including campaign execution and reporting
• Measure and analyze campaign performance to improve marketing ROI
• Collaborate with cross-functional teams to ensure alignment with growth objectives

Qualifications

• 5+ years in Growth Marketing or similar B2B SaaS role
• Proven track record of building campaigns that drive revenue growth
• Experience in product launches with Product and Sales teams
• Strong copywriting and messaging abilities
• Analytical mindset with a focus on data-driven decisions
• Familiar with marketing automation platforms for campaign management
• Comfortable utilizing AI tools to enhance marketing efforts

Benefits

• Incentive compensation opportunities
• Remote work flexibility