Growth Marketing Lead, Finance (Hybrid based in NYC or SF)

About the role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

Responsibilities

• Own ambitious pipeline targets for NLS acquisition across all top-of-funnel channels. You set the strategy, allocate the budget, and own the number.
• Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency, not vanity metrics.
• Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts. You don't manage the team, but you define what they say and who they say it to.
• Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs—as durable, compounding channels.
• Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
• Deploy a multi million dollar budget across online and offline channels, maximizing pipeline ROI across the full marketing mix.
• Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
• Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

Requirements

• 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels—paid, owned, AND outbound/SDR enablement. Not just one.
• You've personally built and scaled multi-channel acquisition programs that drove measurable pipeline—not just optimized existing playbooks someone else created.
• Hands-on experience shaping SDR outbound strategy—messaging, sequencing, ICP definition, channel selection. You understand outbound at a tactical level and can write sequences that convert.
• Strong experimentation DNA. You've run high volumes of tests, understand statistical rigor, and can identify high-leverage bets quickly.
• Analytical and technical—comfortable in SQL, BI tools, and marketing automation. You build your own dashboards and don't wait for someone to pull data.
• Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes, not just lead volume.
• Incredible writing skills—you can write ads, emails, and outbound copy that convert.
• Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments. You move fast and figure things out independently.
• Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.

Qualifications

• Experience in B2B marketing, preferably in a high-growth environment.
• Understanding of digital marketing channels and tools (SEO, SEM, social media, etc.).
• Experience with marketing automation platforms and CRM systems.
• Ability to analyze data and make informed decisions based on insights.
• Strong communication and collaboration skills.

Skills

• Strategic thinking and execution.
• Outbound sales and account management.
• Experimentation and A/B testing.
• Data analysis and interpretation.
• Effective communication and presentation skills.

Benefits

• Competitive salary + benefits + equity.
• Flexible work arrangements, including the option to work in-office at least three days a week.
• Commitment to diversity and inclusion.

Pay

• The pay range for this role is: 147,000 - 245,000 USD per year (US Tier 1).

Schedule

• Full-time position.

Company Overview

Rippling is an equal opportunity employer. We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.