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Jobs · Advertising · New York

Product Marketing Lead, Spend (Hybrid based in NYC)

Rippling · New York, NY · 3 wk ago
On-siteAdvertisingFull-time

About the role

Rippling is a company that provides a single platform for managing HR, IT, and Finance. It consolidates various workforce systems such as payroll, expenses, benefits, and IT resources into one system.

We are headquartered in San Francisco, CA, and have raised significant funding from leading investors including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock. Rippling was also named one of America's best startup employers by Forbes.

We prioritize candidate safety. Official communication will only come from @Rippling.com addresses.

Responsibilities

  • Define the positioning and messaging for every Spend product
  • Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate.
  • Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives.
  • Partner with Growth on campaign strategy and optimization
  • Align GTM teams around consistent narratives
  • Equip Sales with best-in-class enablement
  • Create tight feedback loops with sales and product

Requirements

  • 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
  • Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch
  • Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
  • Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
  • Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously
  • Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.

Qualifications

  • 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
  • Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch
  • Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
  • Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements
  • Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously
  • Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.

Skills

  • Experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment
  • Ability to launch and scale new GTM motions, products, or marketing programs from scratch
  • Strong copywriting and storytelling skills, with an ability to shift tone and style across formats
  • Ability to work in ambiguous and fast-changing environments, with competing priorities and evolving requirements
  • Ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution
  • Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.

Benefits

We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 147,000 - 245,000 USD per year (US Tier 1)

Schedule

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

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