Product Marketing Lead, Data Cloud (Based in SF or NYC)

About the role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

We are looking for a highly strategic and hands-on Product Marketing Manager to own the go-to-market strategy and narrative for Rippling Data Cloud.

Responsibilities

• Own Positioning, Messaging, and Go-to-Market
• Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company's data stack with its employee graph and governance model.
• Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.
• Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.
• Enable Sales and Drive Revenue
• Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.
• Train the global sales organization on how to effectively pitch Data Cloud, handle objections (e.g., "Why not just pipe Rippling data into Snowflake?"), and navigate complex technical evaluations.
• Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.
• Build and Own the Data Cloud Use Case Library
• Develop a robust library of real-world use cases that show how Data Cloud solves complex problems (e.g., correlating CS attrition with Zendesk ticket volume, or triggering Salesforce commissions directly into payroll).
• Maintain and continuously expand the library with new examples that make cross-system automations and AI-generated insights tangible and inspiring for both prospects and existing customers.
• Create High-Impact Marketing & Product Content
• Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life.
• Translate complex architectural features (data pipelines, transformations, zero-copy architecture) into creative, benefit-driven content that converts.
• Launch scalable initiatives like "Automation of the Day" videos, AI use-case leaderboards, and recognition programs celebrating customer innovation.

Requirements

• 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.
• Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging.
• Deep experience partnering with Sales, Product, and Demand Generation teams to drive full-funnel GTM campaigns and zero-to-one product launches.
• Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates.
• Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.
• A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.
• Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.).
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.

Qualifications

• Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.).
• Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).
• A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.
• Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.

Skills

• Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.
• A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.

Benefits

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Pay

The pay range for this role is: 147,000 - 245,000 USD per year (US Tier 1)

Schedule

Rippling is an equal opportunity employer. We are committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com