Founding Content & Growth Lead / Hybrid in NYC

Job Summary

A rapidly growing fintech startup is seeking a Growth Marketing & Content Lead to build the brand and voice behind their innovative mortgage platform. The ideal candidate will have experience growing social media audiences, developing high-performing content, and building founder brands.

About the Role

You will own the content, distribution strategy, and brand presence from the ground up, working directly with the founders to create compelling narratives that educate the market, establish thought leadership, and build a loyal community across various platforms.

Responsibilities

• Own company brand presence across X, LinkedIn, and emerging social platforms
• Create original content that positions the company as a thought leader within the mortgage and fintech industries
• Partner directly with the CEO to build executive thought leadership and founder brand awareness
• Create compelling narratives, research, opinion pieces, and educational content that drives engagement and industry conversation
• Design and execute growth experiments to identify new opportunities for audience acquisition and customer engagement
• Analyze performance metrics, audience insights, and campaign results to continuously optimize content strategy
• Build relationships with industry influencers, podcast hosts, newsletter publishers, and community leaders
• Identify new channels and communities where mortgage professionals and fintech leaders actively engage
• Collaborate with design and leadership teams to create high-impact campaigns and brand initiatives
• Continuously test new content formats, messaging strategies, and AI-powered marketing workflows to accelerate growth

Requirements

• Proven experience growing social media audiences, communities, or brands from the ground up
• Strong background in content marketing, brand marketing, growth marketing, or audience development
• Experience developing high-performing content across platforms such as X (Twitter), LinkedIn, and other social channels
• Exceptional writing, storytelling, and communication skills with the ability to create thought-provoking content
• Experience using AI tools to build scalable content systems and marketing workflows
• Strong understanding of social media algorithms, content distribution, and audience growth strategies
• Experience analyzing campaign performance and using data to drive future content and growth decisions
• Comfortable working directly with founders and executive leadership in a fast-paced startup environment
• Experience in fintech, financial services, SaaS, or B2B technology companies
• Experience building founder brands or executive thought leadership programs
• Strong understanding of community-led growth and organic marketing strategies
• Experience running growth experiments and testing new marketing channels
• Experience working with podcasts, newsletters, influencers, and industry communities
• Entrepreneurial mindset with experience in early-stage startups or as a founder
• Comfortable serving as a public-facing representative of a brand
• Self-starter with strong creativity, ownership, and bias toward action

Qualifications

• Experience in fintech, financial services, SaaS, or B2B technology companies
• Experience building founder brands or executive thought leadership programs
• Strong understanding of community-led growth and organic marketing strategies
• Experience running growth experiments and testing new marketing channels
• Experience working with podcasts, newsletters, influencers, and industry communities
• Entrepreneurial mindset with experience in early-stage startups or as a founder
• Comfortable serving as a public-facing representative of a brand
• Self-starter with strong creativity, ownership, and bias toward action

Benefits

• Competitive Base Salary
• Equity Participation
• Medical Insurance
• Dental Benefits
• Vision Benefits
• Paid Time Off
• Professional Development Opportunities
• Direct Access to Founders and Executive Leadership
• Significant Ownership and Autonomy
• Opportunity to Shape the Brand of a High-Growth Fintech Startup