Growth Marketing Lead

Paid acquisition & experimentation

• Manage paid acquisition across Google, Meta and other channels including LinkedIn, YouTube, X and emerging AI advertising platforms.
• Own day-to-day campaign execution including campaign setup, budgets, optimization, targeting and reporting.
• Work with the Head of Growth Marketing on CAC, pipeline and channel performance targets.
• Continuously test audiences, creative, offers, messaging and landing pages.
• Identify opportunities to scale spend efficiently while understanding downstream lead and pipeline quality.

CRO & website

• Build and iterate landing pages for campaigns and target personas.
• Develop and run A/B tests across messaging, offers, forms and page experiences.
• Monitor conversion rates and identify friction across the funnel.
• Work with design and development resources to ship experiments quickly.

Lifecycle, HubSpot & marketing operations

• Build and maintain necessary HubSpot workflows.
• Support lead routing, segmentation, campaign tracking and lifecycle automation.
• Help maintain clean campaign measurement and attribution.
• Brief external specialists when technical tracking or integrations require additional support.

Content & organic distribution

• Help turn customer stories, product updates, research and company insights into marketing assets.
• Write and edit marketing copy across landing pages, organic social and campaigns.
• Script short-form video content for organic social, campaigns and landing pages, including hooks, storylines and on-screen copy.
• Generate CEO and product led video content and brief freelance video editor on a regular basis to enable video distribution at scale.
• Help manage Rocket's organic social presence and test ways to expand distribution.

AI & automation

• Use AI daily across campaign management, research, content, reporting and experimentation.
• Build and improve AI-assisted workflows that remove repetitive marketing work.
• Work with Rocket's existing AI agents and infrastructure rather than manually performing tasks that can be automated.
• Continuously test new AI tools and platform capabilities and identify where they can improve marketing performance.

Organic growth & new channels

• Monitor organic traffic, target keyword performance and Rocket's visibility across traditional and AI search.
• Support our existing SEO/AEO initiatives and help identify opportunities for improvement.
• Help test new acquisition and distribution channels as Rocket's growth strategy evolves.
• Support webinars, events, partnerships or other growth initiatives when they become priorities.