Growth Manager, SEM (International)

Job Summary

Rippling is seeking a strategic and experienced Paid Search Manager to drive growth through paid search campaigns across international markets. The ideal candidate will have a proven track record in Search Engine Marketing, experience managing multi-million dollar budgets, and a strong analytical background.

About the Role

The Paid Search Manager will oversee the paid search strategy for Rippling's international markets, focusing on pipeline growth and efficiency. They will develop market-specific growth plans, drive experimentation, and partner with various cross-functional teams to optimize the full SEM growth loop.

Responsibilities

• Own SEM Strategy & Execution: Manage the end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
• Develop Market-Specific Growth Plans: Build SEM strategies that account for local demand, search behavior, competitive dynamics, language/localization needs, and regional search engine nuances.
• Drive Experimentation: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
• Stakeholder Management: Partner with BU stakeholders to align on priorities, budget tradeoffs, performance trends, and the roadmap for scaling International SEM.
• Advanced Platform Adoption: Drive the testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding approaches.
• Improve the Full SEM Growth Loop: Partner with CRO, web, and product marketing teams to improve landing page relevance, conversion rate, and downstream lead quality.
• Cross-Functional Collaboration: Partner with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to broader business priorities.
• Agency Transition: Lead the transition of day-to-day campaign management from the external agency to internal ownership.

Requirements

• 4–8+ years of hands-on experience in Search Engine Marketing or Performance Marketing, ideally within B2B SaaS.
• Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
• Experience managing multi-million dollar budgets and optimizing toward pipeline metrics rather than just lead volume.
• Strong strategic thinking with the ability to build roadmaps, size opportunities, and use data tools (Google Sheets, SQL, or BI tools like Tableau) to tell a clear performance story.
• Bias to Action: A high-agency mindset with the ability to move fast, prioritize ruthlessly, and iterate without waiting for perfect information.
• Excellent communication skills to run working sessions and present results to leadership.

Qualifications

• Experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM, regional search engines, and using AI tools for workflow automation is a plus.

Benefits

Rippling offers a competitive salary, comprehensive benefits package, and equity. The salary range for this role is $140,000 - $175,000 USD per year, depending on location.

Pay

Competitive salary + benefits + equity.

Schedule

Hybrid (San Francisco, CA, US) / Hybrid (New York, NY, US)

Company Culture

Rippling is committed to fostering a collaborative work environment and company culture. Office-based employees are expected to work at least three days a week.

Equal Opportunity Employer

Rippling is an equal opportunity employer and committed to building a diverse and inclusive workforce.