Growth Manager, SEM (International)

Job Summary

Rippling is seeking a Senior Paid Search Manager to drive growth through paid search campaigns across Google, Bing, and key regional search engines. This role involves developing and executing SEM strategies, managing budgets, and collaborating with various teams to optimize performance.

About the Role

As a Senior Paid Search Manager, you will be responsible for managing the paid search strategy for Rippling's international markets, ensuring alignment with broader business goals and driving efficient growth across competitive global markets.

Responsibilities

• Own SEM Strategy & Execution: Manage the end-to-end paid search strategy for international markets, hitting pipeline and efficiency targets while owning budget allocation and optimization.
• Develop Market-Specific Growth Plans: Build SEM strategies that account for local demand, search behavior, competitive dynamics, language/localization needs, and regional search engine nuances.
• Drive Experimentation: Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses and competitive dynamics.
• Stakeholder Management: Partner with BU stakeholders to align on priorities, budget tradeoffs, performance trends, and the roadmap for scaling International SEM.
• Advanced Platform Adoption: Drive the testing and adoption of advanced Google Ads capabilities, including PMAX, audience strategies, AI Max, and smart bidding approaches.
• Improve the Full SEM Growth Loop: Partner with CRO, web, and product marketing teams to improve landing page relevance, conversion rate, and downstream lead quality.
• Cross-Functional Collaboration: Partner with Analytics, Finance, Sales, CRO, and channel teams to identify growth opportunities and connect SEM strategy to broader business priorities.
• Agency Transition: Lead the transition of day-to-day campaign management from the external agency to internal ownership.

Requirements

• 4–8+ years of hands-on experience in Search Engine Marketing or Performance Marketing, ideally within B2B SaaS.
• Deep expertise in Google Ads and Microsoft Ads/Bing, including targeting, bidding, conversion tracking, reporting, and campaign architecture.
• Experience managing multi-million dollar budgets and optimizing toward pipeline metrics rather than just lead volume.
• Strong strategic thinking with the ability to build roadmaps, size opportunities, and use data tools (Google Sheets, SQL, or BI tools like Tableau) to tell a clear performance story.
• Bias to action with the ability to move fast, prioritize ruthlessly, and iterate without waiting for perfect information.
• Excellent communication skills to run working sessions and present results to leadership.
• Experience with CAPI/server-side tracking, offline conversion imports, value-based bidding, international SEM, regional search engines, and using AI tools for workflow automation is a plus.

Qualifications

• Master's degree in Marketing, Computer Science, Data Science, or a related field.
• Proven track record of delivering results in a high-growth environment.
• Ability to work independently and as part of a team.
• Strong analytical skills with experience in data-driven decision making.

Benefits

Rippling offers a competitive salary, comprehensive benefits package, and equity. The salary range for this role is $140,000 - $175,000 USD per year, depending on location.

Schedule

This role is currently hybrid, with options to work from home or in the San Francisco, CA, US or New York, NY, US offices.

Contact

To apply, please visit our careers page and submit your resume and cover letter. Rippling is an equal opportunity employer committed to diversity and inclusion.