Growth Marketing Manager, SEM

What You'll Do

• Own end to end paid search campaigns, including Shopping and Performance Max as core channels
• Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly, and quarterly; create and drive SEM campaigns leveraging rules-based automation to scale and evolve the existing budget
• Define experiments to iterate and enhance channel performance
• Leverage AI workflows to optimize SEM performance — using AI tools to inform bidding and KPI optimization, generate and test ad copy variations at scale, and deploy campaign changes faster and more intelligently
• Drive innovation and automation within search tactics to drive top line sales growth from new customers
• Deeply understand both what our prospective customers are searching for and how we can best position our ad investments to drive conversion
• Partner internally with analysts to drive data insights derived from search tactics
• Manage reporting exercises that leverage 3rd party search insights to enhance persona building and media consumption behaviors for first and repeat purchases
• Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures

Who You Are

• 7+ years experience in search campaign management, with recent direct-to-consumer or relevant agency experience
• Strong technical expertise in paid search performance tactics with deep knowledge of automation trends
• Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program
• Hands-on experience using AI tools and workflows within SEM — for keyword/bid optimization, ad copy generation, and campaign deployment
• Proven campaign management with comfort and prior experience managing 7-figure paid media budgets
• You are technical, analytical, and empathetic to the customer's wants and needs
• Proven track record of delivering impact through SEM investments to grow consumer sales
• Strong analytical skills, with prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics, etc.) to inform tactical decisions and strategy
• Strong communicator both up and down
• High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment