Growth Hacker

About the role

You'll own the top of our funnel: turning TikTok reach into app downloads. TikTok is where people discover Nylon — clips, moments, teasers. The app is where they watch live, vote, and shape the show.

Responsibilities

• Design and run acquisition experiments on TikTok: hooks, clip formats, posting cadence, CTAs, bio/link strategy, and paid boosts (TikTok Promote / Ads Manager) — all optimized for installs, not just views
• Turn each live episode into a content flywheel — clipping the moments that make people need to see what happens next, and can only do so in the app
• Own the scroll-to-install journey: link-in-bio flows, landing pages, App Store copy testing, attribution tracking, and reducing drop-off at every step
• Build and track the funnel dashboard: views → profile visits → link clicks → installs → sign-ups → first vote → return for next episode
• Drive activation and retention inside the app: push/notification timing around live episodes, referral and invite mechanics, streaks and comeback loops
• Recruit and activate the early community — cast applicants, superfans, campus ambassadors, NYC launch events — all pointed at the app
• Test channels beyond TikTok: IG Reels, YouTube Shorts, Reddit, campus groups, dating/entertainment newsletters
• Feed learnings straight back into the show and product: which moments, formats, and CTAs actually convert

Requirements

You live on TikTok. You understand why one video gets 200 views and another gets 2M — and how to convert those views into action off-platform. Evidence you've grown something — an app, an account, a community, a newsletter, a side project. Show us the numbers. You think in funnels: you can set up tracking, spot the leaky step, and fix it with an experiment rather than a hunch. Fast, scrappy, and self-directed — you ship experiments without waiting for permission.

Qualifications

• Bonus: video editing (CapCut/Premiere)
• Bonus: app install campaigns
• Bonus: ASO
• Bonus: attribution tools (AppsFlyer/Adjust/Branch)
• Bonus: referral mechanics
• Bonus: meme fluency
• Bonus: you're in NYC or can be around for launch