Growth Marketing Hacker

About the role

Unity SCM revolutionizes supply chain management by bridging gaps across business partners through our innovative Data Versatility Platform. We provide enhanced visibility, operational efficiency, and cost optimization that empowers businesses to turn insights into action. We work with logistics providers, industrial manufacturers and shipping companies, including publicly traded and Fortune 500 companies.

Responsibilities

• Create and manage growth experiments with clear hypotheses, success metrics, and learnings documentation
• Identify and test new marketing channels and tactics to drive qualified lead generation
• Develop and optimize conversion funnels from awareness to closed-won deals
• Collaborate with sales teams to ensure marketing-qualified leads convert to pipeline and revenue
• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn, industry publications, and emerging platforms
• Implement advanced tracking and attribution models to measure campaign effectiveness and ROI
• Operate cutting edge content platforms allowing for rapid creation of landing pages and variations
• Conduct A/B testing on landing pages, ad creative, email campaigns, and marketing automation sequences
• Collaborate with our content team to create compelling, industry-specific content that resonates with supply chain professionals and decision-makers
• Build and nurture email marketing campaigns for lead nurturing and customer retention
• Optimize website conversion paths and implement CRO best practices
• Manage LinkedIn presence and thought leadership initiatives
• Optimize marketing tech stack including CRM, marketing automation, and analytics tools

Requirements

• 1-3 years of growth marketing experience, preferably in B2B SaaS or supply chain technology
• Proven track record of driving measurable growth in customer acquisition and revenue
• Strong analytical skills with experience in Google Analytics, marketing automation platforms, and CRM systems
• Hands-on experience with paid advertising platforms (Google Ads, LinkedIn Ads, etc.)
• Proficiency in A/B testing methodologies and statistical analysis
• Experience with marketing attribution and funnel optimization
• Strong understanding of SEO/SEM best practices and content marketing
• Proficiency in marketing automation tools (e.g. HubSpot)
• Experience with analytics platforms (e.g. Google Analytics)
• Proficiency in data analysis tools (e.g. Excel, Google Sheets)
• Understanding of API integrations and marketing technology ecosystems
• Optional: basic knowledge of HTML/CSS and web development principles
• Understanding of B2B sales cycles and enterprise decision-making processes
• Knowledge of supply chain, logistics, or manufacturing industries preferred
• Experience marketing to technical audiences and C-level executives
• Familiarity with compliance and security requirements in enterprise software
• Background in startup or high-growth SaaS companies
• Certification or experience in Google Ads, HubSpot, or other relevant marketing platforms
• Knowledge of account-based marketing (ABM) strategies and tools
• Preferred experience in supply chain, logistics, or manufacturing technology markets

Qualifications

• Entrepreneurial Mindset: Thrives in fast-paced, evolving environments with ability to wear multiple hats
• Data-Driven: Makes decisions based on quantitative analysis and continuous testing
• Creative Problem Solver: Develops innovative approaches to complex marketing challenges
• Results-Oriented: Focuses on measurable outcomes and business impact
• Collaborative: Works effectively across teams and builds strong internal relationships
• Adaptable: Quickly adjusts strategies based on market feedback and performance data
• Communication: Excellent written and verbal communication skills with ability to present to executives

Benefits

• Competitive salary with performance-based bonuses
• Equity participation in a high-growth company
• Comprehensive health, dental, and vision insurance
• Flexible work arrangements and remote work options
• Professional development budget and conference attendance
• Opportunity to shape marketing strategy at a rapidly growing company
• Work with cutting-edge technology in the supply chain space
• Collaborative, innovative company culture focused on customer success

Pay

The annual salary range for US-based candidates is $90,000 - $125,000.

Schedule

Remote work option available.