FRACTIONAL GROWTH HACKER

About the role

The Opportunity

We are looking for a Fractional Growth Lead to build and execute the growth strategy for eKnowID.

This is a hands-on, high-ownership role for someone who knows how to test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue.

This is not a “just post on social media” role. You will step into a strong foundation with a refreshed platform, existing customer data, campaign direction, leadership support, and a small team available to support execution.

Value

In order to achieve our team, exhibit the behaviors and core values aligned with this Mission here.

Required Experience

• 5+ years of hands-on growth marketing, demand generation, or growth strategy experience
• Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition
• Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting
• Experience marketing to small or mid-sized businesses
• Experience building and launching outbound email campaigns
• Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads
• Strong copywriting skills for emails, landing pages, ads, and nurture campaigns
• Comfort using AI tools to improve speed, execution, and output
• Able to analyze campaign data and make clear recommendations
• Strong communication skills and ability to work directly with executive leadership

Key Metrics You Will Track

• Qualified leads generated
• Demo or sales conversations booked
• Reactivation rate
• Email open, reply, and conversion rates
• Paid campaign cost per lead and cost per acquisition
• Revenue by channel
• Customer acquisition cost
• Return on ad spend
• Demo-to-close rate

Engagement Details

Engagement Type: Independent Contractor

Location: Remote

Duration: Initial 6-month contractor engagement with potential to renew or expand based on performance

Schedule: Flexible and milestone-driven

Compensation: $4,000 to $8,000 monthly retainer, based on experience

Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones