Graphic Designer

Responsibilities

• Develop conceptual designs for email, website, social media, branding, and other marketing channels utilized by the brands.
• Create marketing assets for email campaigns, web content, social media ads, and additional channels as needed.
• Produce proofs, wireframes and mockups aligned with task requirements and creative briefs.
• Manage design tasks from concept through final execution, ensuring alignment with brand standards and marketing goals.
• Design advertising, editorial, and social media visuals that support campaign objectives and drive engagement.
• Execute branding and apparel marketing projects for Fairway Styles and other company brands.
• Exhibit strong understanding of digital production standards, including proper file setup, image optimization, and responsive design principles.
• Apply a solid understanding of seasonal campaigns, promotional calendars, and product launches typical in retail to ensure timely, relevant creative output.
• Exhibit excellent time management skills to meet production schedules and deadlines.
• Participate in creative and marketing meetings, contributing ideas, presenting design concepts, and providing input on campaign strategy and execution.
• Stay current with design trends, continually researching new ideas, visual approaches, and best practices – including reviewing competitor as well as non-industry marketing assets to inspire innovation and maintain a competitive edge.
• Collaborate effectively with other designers, marketing team members, and cross-functional teams to deliver cohesive, high-quality creative work.

Qualifications

• Desired Education and Experience: Bachelor’s degree in graphic design or related field is preferred, not required. 3+ years of experience as a Apparel Graphic Designer or in a similar role is highly preferred.
• An updated portfolio showcasing past projects is required.
• Design And Technical Skills: Proficiency in design software, such as Figma, InDesign, Illustrator, Photoshop and Dreamweaver. Experience in web design: HTML/CSS. Strong understanding of visual design principles, including typography, layout, and color theory. Knowledge of animation and video editing is a plus.
• Problem-Solving And Creativity: Outstanding creativity with a strong aptitude for problem-solving. The ability to see projects through from concept to completion.
• Communication And Collaboration: Strong written and verbal communication skills. Ability to collaborate effectively with other creatives and team members. Willingness to receive and incorporate feedback constructively. Skill in clearly articulating and critiquing design objectives.
• Time Management And Organization: Excellent organizational skills with the ability to multitask and manage time effectively. The ability to meet deadlines in high-pressure environments.
• Team And Work Ethic: Experience working as part of a design team. Commitment to maintaining and improving design standards. Consistency and attention to detail regardless of project size.