Graphic Designer

Responsibilities

• Own Email Design Across Flows and Campaigns: Lead the redesign of all existing lifecycle email flows to reflect the new Sans brand system, and take ongoing ownership of continuous design and iteration across flows as the brand evolves.
• Design Weekly Campaign Emails: Create high-bar for typography, hierarchy, pacing, and thoughtful visual restraint in weekly campaign emails. Develop reusable, modular email templates that enable fast production at scale without sacrificing craft.
• Build and Maintain the Sans Figma Design System and Component Library: Translate the Sans brand identity into a fully systemized Figma library, including a component library, design tokens, typography styles, color systems, and iconography. Document and maintain the system so that it is accessible and usable by cross-functional teams.
• Evolve the Library: As new surfaces, campaigns, and product lines emerge, evolve the library to support these changes.
• Expand and Evolve the Brand Identity: Apply the Sans visual identity across new and existing surfaces with consistency and intention. Identify opportunities to strengthen and extend the brand system as the company grows.
• Partner with the Creative Director: Work with the Creative Director to push the visual language forward in a way that feels fresh, cohesive, and ownable.
• Support Print and Physical Touchpoints: Design primary and secondary product packaging, leaflets, and instructional manuals. Ensure packaging and physical touchpoints feel calm, intuitive, and thoughtfully designed with the same level of clarity and craft as our digital experiences.
• Enable Creative and Cross-Functional Teams: Partner with Lifecycle, eCommerce, Growth, and Brand to deliver design that performs and resonates. Provide design direction and assets that empower the broader team to move quickly while maintaining a high standard of quality and brand cohesion.

Requirements

• Experience: Bachelor's Degree or equivalent work experience in design, 4–7+ years of experience in brand or visual design roles.
• Skills: Deep expertise in Figma, including building and managing design systems and component libraries; strong portfolio of email design work - lifecycle flows, campaigns, and template systems; print design experience (packaging, inserts, editorial, or physical collateral); DTC, consumer, or startup experience preferred.
• Interpersonal: Strong visual sensibility with a high bar for craft and brand cohesion; systems thinker - builds scalable infrastructure, not just individual assets; detail-oriented and organized, able to manage multiple projects and deadlines; collaborative and cross-functional - works closely with Lifecycle, Brand, and Creative; self-directed and adaptable in a fast-moving startup environment; curious and evolving - always pushing the work and your own skills forward.