Graphic Designer
BOTE · Destin, FL · Today
On-siteArt & CreativeFull-time
About the role
BOTE is seeking a Graphic Designer to bring the brand, products, and campaigns to life through thoughtful design execution. The role involves a wide range of creative work across marketing campaigns, product styling and graphics, packaging, retail signage, POP placements, and digital assets.
Responsibilities
- Design Execution & Creative Contribution
- Create a wide range of creative assets including product packaging, product graphics and styling elements, marketing campaign assets, retail signage, POP placements, email, print, and digital content
- Contribute to the visual look and feel of campaigns and products by executing designer-led concepts within established brand and campaign guardrails
- Execute social media advertising creative and paid marketing assets (video editing and creator-style content production are not core requirements, but interest in contributing there is welcome)
- Translate creative briefs and campaign direction into clear, thoughtful design solutions that support the intended message and goal
- Take ownership of assigned projects from initial layout through final production-ready files
- Support product design efforts from a visual and stylistic standpoint, including graphics, colorways, patterns, and overall aesthetic direction (non-functional design)
- Collaboration & Creative Alignment
- Partner closely with the Design Manager for creative direction, feedback, and mentorship
- Collaborate with the Director of Marketing to understand campaign purpose, core messaging, and strategic intent behind design requests
- Work cross-functionally with marketing, e-commerce, product, and retail teams to support ongoing creative needs
- Provide design input and asset needs to support photography and video planning, and assist on-set during photo and video shoots to help ensure final visuals align with campaign execution
- Respond to feedback constructively and iteratively, refining work to meet both creative and strategic goals
- Quality, Consistency & Production
- Ensure all work adheres to BOTE brand standards, visual guidelines, and production requirements
- Prepare clean, organized, and production-ready files for print and digital use
- Double-check layouts, packaging specs, and technical details for accuracy and consistency
- Maintain organized working files, templates, and shared brand assets
- Help ensure brand consistency across campaigns, products, and customer touchpoints
Other traits you should have
- Passionate about the outdoor industry and the lifestyle that the BOTE brand represents
- Strong design fundamentals with curiosity about marketing strategy and intent
- Comfortable balancing creativity with structure and feedback
- Action-oriented and self-motivated
- Thrives in a fast-paced, collaborative environment
- Detail-oriented and organized without losing sight of the bigger picture
- Interest in creating creator-style social content is a plus