Google Ad Specialist - 20155

About the role

We are bringing on a Google Ads Specialist to own paid search performance across a portfolio of 6-10 home service clients. Google Ads is the foundation of everything we deliver, and this role exists to run that channel with real ownership — not just maintenance.

Responsibilities

• Build, manage, and optimize Google Search campaigns for home service clients
• Run Local Services Ads (LSAs) where applicable and manage Google Guaranteed status
• Conduct ongoing keyword research, match type refinement, and negative keyword management
• Monitor and improve Quality Scores, CTR, and conversion rates across accounts
• Manage budgets and pacing across the client portfolio
• Provide clear performance reporting with forward-looking recommendations
• Set up, manage, and optimize LSA campaigns across client accounts
• Monitor lead quality, dispute invalid leads, and optimize budget allocation
• Coordinate with clients to maintain review velocity and profile health
• Track cost-per-lead performance and flag issues or opportunities proactively

Requirements

• 3+ years running Google Ads campaigns, with demonstrated results in home services or local service businesses
• Hands-on experience managing Local Services Ads (LSAs) and Google Guaranteed accounts
• A strong understanding of paid search strategy — you think in terms of search intent and lead quality, not just platform mechanics
• Comfortable managing 6-10 client accounts simultaneously without things slipping
• A clear, proactive communicator — clients never wonder where things stand, and our internal team hears about issues before they become problems
• A self-directed with a collaborative disposition — you don’t need hand-holding, but you work well within a small team structure

Qualifications

• Hands-on experience in HVAC, plumbing, electrical, or roofing verticals specifically
• Default to proactive communication — you flag risks before they surface, not after
• You are energized by the depth of owning a focused channel rather than being spread thin across many
• You bring entrepreneurial initiative and genuinely care about client outcomes, not just platform metrics
• You want to grow with a company and are willing to contribute beyond the strict boundaries of your scope when it matters