Google AdWords Specialist

Responsibilities

• Developing and implementing effective Google PPC campaigns to hit goals and ROI, both short-term and long-term.
• Managing Google PPC budgets while building and strengthening platform accounts and adjusting bids to optimize the ROI.
• Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement in performance and regularly reporting to management.
• Continuously learning and experimenting with new ideas to improve the ROI of ads.
• Executing and optimizing multiple PPC campaigns simultaneously.
• Targeting selected audiences through keyword research.
• Staying current with PPC and SEM trends and techniques.
• Tracking and managing conversions on Google Ads.

Qualifications

• Minimum 3 years' experience as a Google PPC Executive/Manager
• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO
• Experience with Google AdWords
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Analytically minded and strong in arithmetic
• AdWords certification is an advantage but not essential