Global Social Media Strategist

About the role

Own and evolve EPAM’s global organic social media strategy, with a primary focus on B2B (LinkedIn) and secondary focus on B2C/Talent (Facebook, Instagram).

Responsibilities

• Audit the end-to-end social ecosystem to identify what’s working, what should be retired, and what opportunities are currently missed.
• Develop and scale executive and employee (DIY/ambassador) social content strategies, including executive ghostwriting and advocacy enablement.
• Act as a strategic advisor to stakeholders, coaching teams on social best practices and pushing back diplomatically using data and platform insights.
• Partner cross-functionally with Content, Brand/Creative, Talent Marketing, Events, Performance Marketing, and Analytics to align social storytelling with broader campaigns and priorities.
• Optimize organic content performance using engagement-focused metrics and platform-specific best practices.
• Enable regional social teams through COE standards, guidelines, and education.
• Support live and event-based social coverage at key industry events.

Requirements

• 10+ years in B2B IT services marketing with demonstrated success scaling and evolving global organic social media programs (non-negotiable).
• Deep expertise in organic social media, particularly LinkedIn, including algorithm behavior and platform best practices.
• Proven experience developing executive thought leadership and personal/DIY social content.
• Strong social-first writing and storytelling skills, adaptable by platform and audience.
• Data-literate mindset with experience using analytics to drive decisions (engagement, attribution, sentiment — not impressions).
• Experience working in small, high-performing, resource-constrained teams.
• Strong stakeholder management and influence skills, including comfort advising senior leaders and executives.
• Familiarity with social and analytics tools such as Hootsuite, Brandwatch, Google Analytics, BigQuery, Looker, and UTM frameworks.

Qualifications

Expected travel of ~10–15% for key industry events and on-site social coverage.