Global Marketing Manager - Plasma Innovations
Job Summary
The Global Marketing Manager, for PI (Plasma Innovations) is responsible for providing marketing strategy support and driving market development, commercialization, and adoption of the PI product and services portfolio worldwide. This role balances upstream market development with downstream execution, ensuring the Terumo BCT brand grows across prioritized segments.
ESSENTIAL DUTIES
- Strategic Market Development & Go-to-Market Planning
- Conduct market assessments and market research to identify opportunities.
- Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.
- Lead development of service offerings and program launches to strengthen brand positioning.
- Collaborate with Global Product Management on launch readiness for new products and services.
- Content Development & Communication
- Partner with Corporate Communications to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).
- Ensure messaging consistency and integration of the PI portfolio into promotional programs, sales tools, and customer communications.
- Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.
- Sales Enablement
- Provide direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach.
- Provide field training and insights to accelerate adoption and ensure alignment with customer needs.
- Market Development & Evidence Generation
- Identify adoption barriers and contribute to strategies to overcome them.
- Collaborate with Scientific Affairs to define and communicate evidence strategy.
- Translate new evidence and claims into marketing programs, materials, and campaigns.
- Plan multi-channel campaigns to support training, customer engagement, and congress activities.
- Stakeholder Engagement
- Build and strengthen partnerships with Key Opinion Leaders (KOLs).
- Lead advisory board activities and VOC insights to shape downstream and upstream marketing strategies.
- Participate in international congresses, engaging with customers and external organizations to drive visibility and market share growth.
- Performance Monitoring & Analytics
- Track adoption, revenue, and market share metrics globally.
- Analyze effectiveness of programs using internal and external stakeholder feedback.
- Develop tactics and tools to measure and communicate results.
Qualifications & Skills
- Bachelor’s degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
- Minimum 5 years’ experience in global marketing and/or sales, preferably in MedTech, Biotech, Pharma, or other regulated Life Sciences industries.
- Experience in Plasma field strongly preferred.
- Scientific or Technical background in Plasma applications, therapies, and markets strongly preferred.
- Advanced sales and marketing techniques with strong knowledge of market execution.
- Demonstrated ability to consistently support sales goals and profitability.
- Experience in product positioning and competitive knowledge of global markets.
- Ability to effectively apply knowledge of strategic planning and program delivery.
- Knowledge of global marketing strategies and market requirements, with working knowledge of global sales strategies.
- Ability to assess and integrate customer needs and market trends the context of product systems and business capabilities and translate this into effective programs.
- Proven ability to work effectively with multiple levels of customer organizations as well as internal cross-functional and regional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Analytical mindset with ability to interpret data and refine strategies.
Pay Range
Target Pay Range: $108,300.00 to $135,300.00 - Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Benefits
At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family. Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more. To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates. For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.
About the Role
Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan. In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue. We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo. We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries. Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare. Respect – Appreciative of othersIntegrity – Guided by our missionCare – Empathetic to patientsQuality – Committed to excellenceCreativity – Striving for innovation