Global Marketing Communications Manager

Key Responsibilities

• Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities
• Translate customer needs, market insights, and VOC into clear, differentiated messaging
• Ensure consistency in messaging, tone, and positioning across all regions and channels
• Develop and lead globally aligned marketing campaigns tied to strategic growth priorities
• Define campaign objectives, target audiences, and success metrics
• Partner with regional teams to enable local execution and activation of global campaigns
• Ensure alignment between campaign strategy and sales priorities
• Define the global content strategy, including what content is created centrally vs. regionally
• Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.)
• Establish governance to eliminate duplication and improve content efficiency across regions
• Ensure all content aligns with global messaging and brand standards
• Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms
• Define requirements for campaign workflows, lead nurturing, and audience segmentation
• Ensure alignment between content, campaigns, and digital execution
• Support development of lead generation and nurturing strategies tied to campaign objectives
• Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline
• Track and evaluate campaign performance in partnership with digital and analytics teams
• Use insights to continuously improve messaging, content, and campaign strategy
• Cross-Regional Collaboration
• Act as the central point of coordination for global marketing communications
• Enable regions with tools, templates, and guidance for consistent execution
• Facilitate collaboration and sharing of best practices across regions
• Ensure clear ownership and accountability across global and regional teams
• Stakeholder Alignment
• Partner closely with sales, product management, and leadership to ensure alignment on priorities and messaging
• Serve as a strategic advisor on communication strategies to senior leadership

Qualifications

• Master’s degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience
• 8+ years of experience in marketing communications, campaign management, or content strategy
• Proven experience developing and executing integrated marketing campaigns in a B2B environment
• Strong experience in messaging development, content strategy, and campaign orchestration
• Familiarity with marketing automation and digital campaign execution
• Experience working in a global or multi-region organization
• Strong collaboration and stakeholder management skills
• Analytical mindset with the ability to connect marketing activities to business outcomes
• Excellent communication skills with the ability to translate complex concepts into clear messaging

Preferred Experience

• Experience in industrial, manufacturing, or technical B2B markets
• Experience building or scaling global marketing frameworks and processes
• Exposure to product marketing, VOC programs, or market segmentation work