Jobs · Massachusetts

Global Marketing Director, OGSIVEO

EMD Serono, Inc. · Boston, MA · 1 mo ago
$187k–$280k/yrFull-time

About the role

The Global Marketing Director will play a crucial role in designing and developing brand strategy, messaging, and campaigns to ensure a consistent and compelling brand presence globally. Key responsibilities include supporting the launch and overall performance of the brand, overseeing global congress strategy, and providing strategic input to the Global Brand Team.

Responsibilities

  • Support Global Brand Lead to develop brand strategy, including positioning, messaging, and digital frameworks
  • Translate global brand strategy into actionable toolkits for local teams
  • Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, incorporating on-the-ground perspectives into global strategy
  • Oversee global congress strategy and execution; guide local congress strategy
  • Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead market shaping and brand building initiatives
  • Provide strategic input to the Global Brand Team
  • Demonstrate and develop strong relationships with key external and internal stakeholders
  • Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans
  • Ability to independently and proactively identify strategic opportunities, build plans, and execute against them
  • Attend and/or participate at conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
  • Manage multiple projects and vendors and ensure high-quality and on-time delivery
  • Manage category/project budgets
  • Ensure compliant execution of all marketing strategies, materials, and tactics
  • Perform other duties and responsibilities as assigned

Requirements

Essential qualifications include a bachelor's degree in business or a related discipline, with an MBA or other advanced degree preferred. Relevant pharmaceutical and/or biotechnology commercial experience, particularly in oncology and rare diseases, is preferred. Strong track record of influencing key stakeholders and leadership with and without authority, clear communication skills, and the ability to collaborate effectively are also required.

Qualifications

Minimum qualifications include a bachelor's degree in business or a related discipline. Preferred qualifications include seven or more years of relevant pharmaceutical and/or biotechnology commercial experience, especially in launch and in-line marketing, and experience in oncology and rare disease areas.

Skills

Strong interpersonal communication skills, the ability to work in a remote hybrid environment, and the capacity to travel occasionally, including overnight stays, are essential. Proficiency in Microsoft Office and the ability to manage multiple projects and vendors are also required.

Benefits

Benefits offered by the company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information, please click here.

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