Global Marketing Director, CathWorks

About the role

The position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 30% of travel to enhance collaboration and ensure successful completion of projects. This is a high visibility role which requires extensive experience in software and capital equipment downstream and upstream marketing, market development, commercial models, and go-to-market strategy.

Responsibilities

• Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education.
• Monitor competitive landscape, digital trends, and emerging technologies.
• Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability.
• Partner with clinical, health economics, and regulatory teams to support claims, evidence and reimbursement plan development.
• Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes.
• Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits.
• Develop multi-channel marketing strategy and execution.
• Go-to-market leadership: develop global pricing and business strategy in alignment with overall business objectives.
• Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally.
• Team leadership: recommend action, schedule and plan projects, model revenue opportunity and overall project value; foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.

Requirements

• Bachelor's Degree or advanced degree with a minimum of 10 years relevant experience, minimum 7 years of managerial experience.
• Deep experience and understanding of the AI technology landscape; commercial expertise in developing and deploying innovative solutions, including AI supported applications, within the medical device industry.
• Historical experience identifying and rolling out software and capital equipment business models.
• Proven ability to translate complex technology into simple, compelling narratives.
• Strong project management and cross-functional leadership skills, with a demonstrated ability to deliver results in a matrixed environment.
• Demonstrated critical thinking and complex problem-solving skills.
• Experience leading a high performing team.

Qualifications

• Must have 10+ years of experience in marketing or market development work (7 years of managerial experience).
• Experience in medical devices, healthcare technology, or digital health.
• Familiarity with interventional cardiology, coronary procedures, and healthcare economics.

Skills

• Strategic leadership.
• Multi-channel marketing strategy and execution.
• Team leadership.

Benefits

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.