Global Marketing Automation Senior Analyst

Job Summary

The Global Marketing Automation Senior Analyst is responsible for the hand-on technical development, execution, reporting, analysis, and optimization of data-driven marketing automation strategies, programs, technologies, and data at scale, globally.

Responsibilities

• Collaborates on the Strategic Design and Development of Advanced Marketing Automation Initiatives
• Possesses acumen required to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
• Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
• Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
• Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
• Continually evaluates project and deliverable status to ensure scope remains intact and project is completed on time and within budget.
• Contributes to Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns

Qualifications

• Knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
• Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
• Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
• Bachelor’s degree (or internationally comparable degree)