Global Marketing Automation Manager

Job Summary

The Global Marketing Automation Manager is responsible for managing complex, data-driven marketing automation strategies, programs, technologies, and data at scale, globally.

Responsibilities

• Manages the Strategic Design and Development of Advanced Marketing Automation Initiatives
• Serves as a subject matter expert for marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
• Establishes, socializes and codifies all aspects of key marketing automation campaigns (including objectives, audience definition, campaign requirements, automation requirements, channel tactics, messaging and creative, KPIs and measurement structure, test plan, resources, timeline, budget) to set expectations, guide plan execution, and gain leadership team consensus and support.
• Manages data-driven strategy, agile execution, and optimization through collaboration with cross-functional team of internal and external parties (including agency partners and technology providers).
• Develops concise executive level presentations that link digital initiatives to business priorities and/or showcase the value derived from the work.
• Manages the Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
• Manages Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns
• Manages and Develops Others

Qualifications

• Strong knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
• Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
• Bachelor’s degree (or internationally comparable degree)
• Expertise in Microsoft SQL, Python, Databricks
• Expertise in HTML, CSS, JavaScript, Adobe Analytics, and website content management
• Expertise in APIs and hands-on experience with Postman, Insomnia, or other API testing programs
• Master’s degree