Global Lead of B2B Marketing , Amazon Leo

Key job responsibilities

• Deeply understand target business customers and industry-specific needs, working with research, sales, industry resources to prioritize your team, budget, and cross-functional resources to capitalize the most significant opportunities.
• Lead global field marketing and demand generation/capture. Formulate and execute global, national, local, ABM campaigns to grow and accelerate enterprise and mid-market business pipeline.
• Lead global partner marketing driving the highest standards for partner onboarding, enablement, and execution. Oversee market development funds (MDF) allocation to drive the highest value opportunities.
• Orchestrate enterprise and mid-market customer journeys from lead to close.
• Oversee lifecycle marketing with responsibility for customer onboarding and campaigns to deepen/grow relationships focused on high-value actions that reduce/mitigate churn and have high propensity to grow revenues per account.
• Interrogate marketing performance consistently, driving for continuous improvement in brand awareness, preference, conversion, deal cycle time, churn, and customer/partner satisfaction.
• Establish close working relationships with AWS to identify top opportunities, build joint market motions, including shared investments in executive engagement facilities and programs globally.
• Lead the Amazon Leo Executive Briefing Center program and team globally, serving c-level decision makers with customized and deep programming that accelerates deal velocity.
• Bring the Amazon Leo brand to life for B2B customers globally, partnering with integrated marketing (media, sponsorships, social, brand strategy).
• Hire the best and grow existing talent to build a world-class B2B marketing machine with a team of fulfilled, engaged, and hyper-effective marketers.
• Be on the pulse of current and emerging research and data in marketing, marketing efficiency, and martech. Leverage technology to accelerate your and your team’s impact.

Basic Qualifications

• Experience communicating results to stakeholders
• 10+ years professional marketing experience
• 10+ years leading others
• Experience using data and metrics to measure impact and determine improvements
• Experience driving direction and alignment with cross-functional teams
• Experience managing a budget and delivering financial results
• Experience embracing new technologies, platforms, and ways of working
• Ability to travel globally as needed

Preferred Qualifications

• Experience communicating results to senior leadership
• Experience defining marketing strategy and executional excellence

Export Control Requirement

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.