Global B2B Growth Marketing Lead

The Role

We are seeking a strategic, innovative, and collaborative Growth Marketing Lead to join the B2B Commerce Marketing team. Designed to drive results for Afterpay and Cash App, B2B Growth Marketing sits at the center of Commerce Marketing and acts as an extension to various functional teams, such as Industry Marketing, Content Marketing, Partner Marketing and more. This team constantly partners with Product, Data Science, Sales, and Account Management to generate qualified leads, identify growth opportunities, and execute audience-specific nurture campaigns.

This role oversees the team responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships. They own the core paid performance program across all channels and manage the Growth Marketing Opex. They oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth. They develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights. They challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines. They build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance. They collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.

You Will

• Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
• Own the core paid performance program across all channels and manage the Growth Marketing Opex.
• Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
• Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights.
• Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
• Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
• Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
• Maintain a strong understanding of the evolving media, commerce, and marketing landscape - bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve.

You Have

• Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries.
• Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
• Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
• Experience with managing Marketing Opex and contracting external agencies.
• Solutions-oriented and highly collaborative, acting as a business owner to drive results.
• A mentality that no job is too big or too small.

About the Role

The successful candidate will be evaluated based on their ability to lead a team in executing paid performance campaigns, managing budgets, and collaborating with cross-functional teams. They should also demonstrate a strong understanding of the evolving media, commerce, and marketing landscape, and be able to bring fresh ideas and emerging trends into the strategy to stay ahead of the curve.