Global B2B Growth Marketing Lead
The Role
We are seeking a strategic, innovative, and collaborative Growth Marketing Lead to join the B2B Commerce Marketing team. Designed to drive results for Afterpay and Cash App, B2B Growth Marketing sits at the center of Commerce Marketing and acts as an extension to various functional teams, such as Industry Marketing, Content Marketing, Partner Marketing and more. This team constantly partners with Product, Data Science, Sales, and Account Management to generate qualified leads, identify growth opportunities, and execute audience-specific nurture campaigns.
The Role
- Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
- Own the core paid performance program across all channels and manage the Growth Marketing Opex.
- Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
- Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights.
- Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
- Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
- Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
- Maintain a strong understanding of the evolving media, commerce, and marketing landscape - bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve.
You Have
- Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries.
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
- Experience with managing Marketing Opex and contracting external agencies.
- Solutions-oriented and highly collaborative, acting as a business owner to drive results.
- Mentality that no job is too big or too small.
Company Information
Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and âfair chanceâ ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
To find a locationâs zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
- Zone A: $180,000—$270,000 USD
- Zone B: $167,400—$251,200 USD
- Zone C: $158,400—$237,600 USD
- Zone D: $149,400—$224,200 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Contact Us
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