B2B Marketing Lead

Brief Overview

The role of B2B Growth Operator at Wispr Flow is to bridge product-led growth with sales-assisted revenue, focusing on converting organic user adoption into enterprise pipeline and revenue. This position will own the entire B2B marketing surface area, including web experience, content strategy, demand generation, and conversion optimization.

Responsibilities

• Own the B2B web experience and conversion infrastructure

• Revamp B2B landing pages & overall site architecture

• Audit and rebuild web presence and enterprise-facing surfaces

• Create ROI calculator and value proof tools

• Optimize conversion paths end to end

• Update lifecycle communications

• Drive case study and proof engine

• Own B2B content strategy and thought leadership

• Support B2B paid and ABM

• Leverage PQA engine

Requirements

• PLG-to-enterprise bridge building experience

• Customer insight to strategy translation

• Full-stack B2B content and conversion skills

• Data fluency

• AI-native operations

• Speed and independence

Qualifications

• Has personally built or significantly contributed to a B2B marketing function at a product-led growth company

• Comfortable making decisions with incomplete information

• Brings recommendations, not questions

Benefits

• Compensation Range: $180K - $220K