Growth Marketing Lead

About the role

We're looking for a hands-on-keyboard Growth Marketing Lead to own the day-to-day engine that turns attention into active users into buyers, and first-time buyers into repeat collectors.

Responsibilities

• Own performance marketing channels end-to-end, spearhead our influencer and content efforts as accountable performance programs, support the lifecycle work that keeps collectors coming back, and own the ideation, testing, and optimization of performance creative that drives conversions.
• Own channel execution, test velocity, attribution hygiene, and performance recommendations.
• Partner closely with the content and community team without stepping on the brand they own.

Requirements

• Proven experience marketing to consumer, niche-hobby, or gaming demographics.
• Understanding how to reach and convert passionate, culture-driven audiences.
• Experience marketing to trading-card or collector communities.

Qualifications

• Hands-on experience in performance marketing with real spend and real numbers to back you up.
• Proven experience driving CAC and ROAS.
• Rigorous with data: attribution, funnels, and the discipline to keep spend efficient and defensible.
• An exceptional project and program manager who can juggle multiple workstreams at once.
• Scraping and high-agency mindset, able to figure things out and ship tests without waiting for plans.

Skills

• Concept and brief performance creative.
• Manage lifecycle and retention campaigns.
• Build trustworthy growth analytics and attribution.
• Manage to efficient unit economics.

Benefits

• Competitive startup compensation and meaningful equity upside.
• Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend.
• A monthly dogfooding budget to spend on cards.

Pay

Competitive startup compensation and meaningful equity upside.

Schedule

Remote (US). NYC, Dallas, or Austin preferred.