Global Content Manager, Residential Energy Software

The mission of Tesla is to build a world of amazing abundance, and Tesla Energy plays a critical role. We are seeking an experienced Global Content Manager – Residential Energy Software, with a strong background in product marketing and digital storytelling, to lead content efforts for Tesla's residential energy software ecosystem.

About the role

This role will focus on driving awareness, education, and adoption of the Tesla app's energy management capabilities, Powerwall software features, and emerging platform services such as Tesla Home, Opticaster, Storm Watch, Charge on Solar, Virtual Power Plants (VPPs), Tesla Electric, and other energy optimization features.

Responsibilities

• Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns
• Create compelling content at scale including sales tools, installer material, learn articles, product videos, in-app pop-ups, and homeowner-facing assets that clearly communicate integrated software features such as energy optimization modes, backup automation, VPP participation, and real-time monitoring
• Develop and execute comprehensive global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services
• Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors
• Collaborate with regional teams to localize and adapt content for key markets (North America, Europe, Asia-Pacific), ensuring messaging reflects local utility rate structures, grid regulations, and homeowner incentive programs
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Requirements

• Degree in Marketing, Communications, Engineering, or a related field; or equivalent experience
• 7+ years of experience in product marketing, preferably in energy, tech, AI, consumer software, or connected hardware/software platforms
• Proven track record of producing and launching content for software products or digital experiences globally, with a strong understanding of energy markets, home energy management, and emerging grid technologies
• Exceptional written and verbal communication skills, with experience crafting both technical and consumer-friendly messaging for diverse audiences (homeowners, solar installers, utility partners)
• Deep understanding of software product lifecycles, agile release cycles, and the unique content challenges of marketing features
• Data-driven mindset with proficiency in content analytics tools, A/B testing, and ROI measurement
• Able to thrive in a fast-paced, cross-functional environment with a strong bias for action
• Passion for sustainable energy, software innovation, and Tesla's mission

Qualifications

• Passionate about Tesla's mission to accelerate the world's transition to sustainable energy
• Experience in managing content for software products or digital experiences
• Strong understanding of energy markets, home energy management, and emerging grid technologies
• Excellent written and verbal communication skills, with experience crafting both technical and consumer-friendly messaging
• Ability to work effectively in a fast-paced, cross-functional environment

Skills

• Content creation and management
• Market research and competitive analysis
• Customer segmentation and insight generation
• Content analytics and performance measurement
• Collaboration and teamwork
• Product marketing and digital storytelling

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Fertility, adoption, and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company-paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Commuter benefits
• Employee discounts and perks program

Expected Compensation: $72,000 - $162,000/annual salary + cash and stock awards + benefits