Global Content Manager, Residential Energy Hardware

The Global Product Content Manager – Residential Energy Hardware at Tesla is responsible for driving product awareness, education, and demand for Tesla's residential energy solutions, particularly Powerwall, Tesla Solar Panel, and Tesla Solar Roof.

About the role

This role focuses on leading efforts to position these products as key components in energy independence, backup power during outages, cost savings through grid arbitrage, and integration with Tesla's ecosystem (vehicles, charging, app).

Responsibilities

• Manage product marketing content and creative roadmap, collaborating with product team and regional leads on naming, value propositions, and global campaigns
• Create compelling content at scale including sales tools, installer material, learn articles, product videos and homeowner-facing assets that highlight benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles and broader ecosystem
• Develop and execute comprehensive global strategies to build awareness and generate demand for Powerwall and solar installations
• Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Requirements

• Degree in Marketing, Business, Engineering, or related field, or equivalent experience
• 7+ years of experience in product marketing, preferably in energy or consumer electronics
• Proven track record of launching hardware and/or software products globally with a strong understanding of energy markets, home storage solutions, and emerging technologies
• Excellent communication skills with experience crafting both technical and consumer messaging for diverse audiences (homeowners, installers)
• Data-driven mindset with proficiency in analytics tools and ROI measurement
• Ability to thrive in a fast-paced, cross-functional environment with a bias for action
• Passion for sustainable energy and Tesla's mission

Qualifications

• Passionate about Tesla's mission and sustainable energy
• Experience in energy or consumer electronics industry
• Strong understanding of energy markets, home storage solutions, and emerging technologies
• Excellent communication skills with experience crafting both technical and consumer messaging
• Data-driven mindset with proficiency in analytics tools and ROI measurement
• Ability to thrive in a fast-paced, cross-functional environment with a bias for action

Skills

• Product marketing
• Content creation
• Market research
• Competitive analysis
• Customer segmentation
• Analytics and ROI measurement
• Collaboration with cross-functional teams

Benefits

Tesla offers a comprehensive benefits package including:

• Medical plans
• Dental and vision plans
• Flexible spending accounts (FSA)
• 401(k) with employer match
• Employee Stock Purchase Plans
• Other financial benefits
• Commuter benefits
• Employee discounts and perks

Compensation and Benefits: $88,000 - $162,000/annual salary + cash and stock awards + benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.