Global Content & Demand Generation Manager, Home Charging

What To Expect Tesla

About the role

Tesla is accelerating the world’s transition to sustainable energy, and Tesla Energy plays a critical role in that mission. We are seeking a passionate and experienced Global Content and Demand Generation Manager to lead efforts for Tesla's Home Charging portfolio, with a primary focus on driving product awareness, education, and demand for Wall Connector, Vehicle-to-Home (V2H), and Vehicle-to-Grid (V2G) capabilities.

Responsibilities

• Develop and execute comprehensive global strategies to build awareness and generate demand for Wall Connector installations and advanced bidirectional features (V2H/V2G)
• Create compelling content and messaging that highlights benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles, Powerwall and broader ecosystem
• Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
• Partner with regional teams to adapt strategies for local regulations, utility programs, and incentives supporting Wall Connector and V2H/V2G
• Drive digital and performance campaigns, partnerships, events, and educational content (e.g., demos, webinars, app integrations)
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Requirements

• Degree in a related field, or equivalent experience
• 7+ years of experience in product marketing, preferably in EV charging, energy, automotive, or consumer electronics
• Proven track record of launching hardware/software products globally with a strong understanding of energy markets, EV ecosystem, and emerging technologies like bidirectional charging (V2H/V2G experience a plus)
• Excellent communication skills with experience crafting both technical and consumer messaging for diverse audiences (homeowners, vehicle owners, installers, utilities)
• Data-driven mindset with proficiency in analytics tools and ROI measurement
• Ability to thrive in a fast-paced, cross-functional environment with a bias for action
• Passion for sustainable energy and Tesla's mission

Qualifications

• Experience in developing and executing global marketing strategies
• Strong understanding of energy markets, EV ecosystem, and emerging technologies
• Proven ability to manage and execute cross-functional projects
• Experience in creating and delivering compelling content and messaging
• Proficiency in analytics tools and ROI measurement

Skills

• Strategic thinking and problem-solving
• Collaborative leadership
• Market research and analysis
• Content creation and messaging development
• Performance measurement and optimization

Benefits

Benefits and Compensation

• Competitive pay
• Medical plans
• Dental and vision plans
• HSA and FSA contributions
• 401(k) with employer match
• Employee Stock Purchase Plans
• Other financial benefits
• Basic life, AD&D, short-term and long-term disability insurance
• Employee Assistance Program
• Sick and Vacation time
• Paid holidays
• Back-up childcare and parenting support resources
• Voluntary benefits
• Employee discounts and perks

Expected Compensation: $88,000 - $162,000/annual salary + cash and stock awards + benefits