Demand Generation & Content Specialist

About the role

We are seeking a dynamic and results-driven Deman Generation and Content Specialist that has a builder mentality. Ideal candidates will be able to write a compelling thought leadership article in the morning, scope a landing page in Figma by afternoon, and pull a CRM/Salesforce campaign performance report before EOD.

What you'll do

• Content & Thought Leadership
• Write and publish articles, press releases, thought leadership pieces, eBooks, white papers, and case studies aligned to ICP pain points and B2B SaaS buying stages
• Develop and execute email drip campaigns from strategy and copy through build, deployment, and performance analysis
• Produce sales collateral (1-pagers, decks, nurture sequences) that clearly communicate fullthrottle.ai's value
• Conduct interviews with internal SMEs and external thought leaders for content and webinars
• Write and submit award nominations and press-worthy content to build brand recognition
• Creative & Design Direction
• Scope and wireframe landing pages, email templates, and ad creative concepts in Figma (not just hand off a brief, but actively shape the visual direction)
• Build and launch landing pages directly in WordPress using page builders and form integrations
• Maintain visual consistency across campaign assets: ads, emails, landing pages, and social creative
• Paid Advertising & Demand Generation
• Manage paid campaigns across Google, LinkedIn, Meta, and programmatic channels — hands-on, not oversight
• Monitor budget pacing, bid strategy, and creative performance; make optimization decisions independently
• Run A/B tests on copy, creative, and audience targeting; document findings and iterate fast
• Track and report on CPL, pipeline contribution, ROAS, and performance KPIs tied to revenue outcomes
• Drive SEO and backlink strategy to support organic lead generation alongside paid efforts
• CRM, Automation & Analytics
• Operate Salesforce at a power-user level: campaign objects, lead routing, reports, dashboards, and data hygiene
• Build and manage automation workflows in ActiveCampaign: architect lead scoring, segmentation logic, and funnel stage progression
• Analyze performance across all channels; bring proactive optimization recommendations
• Collaborate with Sales to align pipeline stages, case studies, collateral, and lead quality feedback loops
• Track and manage inbound leads through the full sales pipeline with clean, consistent documentation and reporting
• WordPress & Technical Execution
• Build, update, and optimize landing pages and website content directly in WordPress
• Implement on-page SEO best practices across all web content
• Coordinate with web development teams or external resources when backend support is needed, with enough technical fluency to scope work clearly

Qualifications

• Required Experience:
• 3-6 years in demand generation, growth marketing, or content marketing role within B2B SaaS / AdTech / MarTech
• Demonstrated ability to generate qualified pipeline through content, email, and paid channels
• Hands-on Salesforce and CRM campaign management, reporting, lead routing, and data hygiene
• Proven email marketing execution of strategy, copywriting, build, deployment, and performance analysis
• Strong writing across formats: long-form articles, short-form ad copy, website copy, email sequences, and sales collateral
• Technical writing skills, particularly in SaaS/B2B
• Wordpress hands-on capability for landing age builds and content updates
• Able to analyze campaign data, diagnose underperformance, and act on findings
• Preferred Experience:
• Experience with ActiveCampaign CRM system for automation and lead nurturing
• Background in press relations, media outreach, and awards submissions
• Familiarity with content planning and project management
• Understanding of programmatic advertising concepts: DSPs, audience targeting, identity resolution, attribution measurement
• Comfortable with tools like Adobe Workfront, Asana, Bitly, Monday, Figma
• AI fluency: you know how and when to use tools like Claude, ChatGPT, MidJourney to move faster, and when not to
• Self-directed: you define next steps, manage priorities, and deliver without hand-holding
• Creative range: you can write up to 1,500-word articles and sketch a landing page layout in the same workday
• Analytical instinct: you look at performance data and ask the right questions before drawing conclusions
• Speed with quality: you move fast without cutting corners on what matters
• Pivot-ready: you context-switch between complex workstreams and adapt quickly when priorities shift
• Strong communicator: your writing is clear, and stakeholder updates are proactive

Ft.ai Revenue

Remote (United States)