Global Category ComEx Director - Wellness

Role Responsibilities

Champion the ‘Voice of the Customer and Shopper’, embedding insights into category strategies, innovation, and go-to-market approaches to drive sustainable growth.

Provide and approve commercial inputs and customer insights into Category-led forums (e.g., CGLT) and enterprise-wide planning cadences (e.g., IGP).

Translate category growth strategies into customer category story, ensuring alignment with global commercial excellence blueprints and frameworks.

Partner closely with Global Category, within Commercial Excellence global function, and OU teams to shape commercially viable category growth strategies across channels and markets.

Omnichannel Excellence

Act as a key interface with Marketing Excellence and Commercial teams to ensure category strategies are fully optimized for Digital Commerce and omnichannel execution (including retails and pharmacy channels).

Identify and scale digital commerce growth opportunities, leveraging data, analytics, and emerging trends to inform category strategies.

Partner with dComm and Media teams to ensure consistent deployment of global standards, tools, and capabilities across markets.

Work closely with NRM and Brand team to identify PPA opportunities to support the omnichannel ambition.

Commercial Planning & Capability Building

Coordinate with other Global Category ComEx Directors to define and align on global commercial planning frameworks, KPIs, and governance, ensuring integration with IGP and category strategies.

Drive adoption of standardized commercial excellence frameworks and tools across OUs and markets, ensuring consistency and scalability.

Enable capability building across markets, fostering best practice sharing and continuous improvement in commercial execution.

Cross-functional Collaboration & Execution

Collaborate with OUs, Markets, and Global teams to ensure effective implementation of commercial strategies and frameworks in-market.

Foster strong partnerships with Category, Marketing, Sales, dComm, and CBIA (analytics and insight) teams to ensure end-to-end alignment from strategy to execution.

Act as a thought leader on commercial excellence influencing senior stakeholders and driving enterprise-wide alignment.

Qualifications

• Proven experience in Commercial Excellence, Category Management, Sales Strategy, or Digital Commerce within a large consumer health or FMCG organization.
• Demonstrated ability to embed customer and shopper-centric insights into commercial and category strategies.
• Experience delivering commercial inputs into enterprise planning cycles (e.g., IGP) and category governance forums.
• Strong understanding of digital commerce ecosystems, including omnichannel strategy, eRetail fundamentals, and performance metrics.
• Experience working across multiple market archetypes and channels (e.g., distributor-led, customer-led, eCommerce, pharmacy, modern trade).
• Proven ability to lead cross-functional collaboration and influence stakeholders across global and local teams.

Preferred Qualifications

• Experience within the Wellness category or related consumer health segments.
• Strong exposure to Digital Commerce capability building, tools, and best practice deployment at scale.
• An analytical mindset with the ability to leverage data, insights, and emerging trends (e.g., AI, digital analytics) to drive decision-making.
• Experience building and scaling global frameworks and capabilities in an omnichannel environment.