General Sales Manager

About the role

Suburban Ford of Waterford is seeking a General Sales Manager to lead, develop, and inspire the sales team. This role plays a crucial part in achieving performance, culture, and customer experience goals.

Responsibilities

• Ensure vehicles sales goals are attained by holding Sales Managers and Sales Representatives accountable to Lithia sales process and customer experience.
• Manage daily activity of Sales Managers and sales staff using the daily work plan in LSMS to ensure sales volume and productivity goals are met.
• Ensure Sales Managers are engaging directly with the customer. When there isn't enough Sales Management coverage, GSM engages directly with customer.
• Walk lot everyday with sales team to ensure knowledge of vehicle pricing and excellent condition of inventory, advertising, banners and area grounds.
• Train Sales Managers and sales staff daily using meeting-in-a-box, role-play, storyboards, product demonstrations and product quizzes to ensure all are well versed in the sales process and manufacturer product knowledge.
• Develop effective sales staff by communicating expected performance standards, monitoring performance, identifying development needs, coaching and mentoring.
• Ensure all customers greeted promptly in a professionally and friendly manner.
• Address and resolve escalated customer concerns promptly and professionally.
• Aid Sales Representatives with customers when needed in order to ensure sale of vehicle.
• Remain aware of all customers on lot and ensure their customer buying experience is progressing as expected.
• Prepare and communicate work schedules for all sales related staff.
• Complete all month-end procedures accurately and on time.
• Participate in store meetings including, but not limited to, Sales Receivables, Save-a-Deal and Store Manager meetings.
• Track ad sourcing by communicating with customers to identify what brought them to the store.

Requirements

• 5+ years of automotive sales leadership experience, with at least 2+ years as a Sr. Sales Manager or GSM in a franchise dealership.
• Proven track record of meeting/exceeding sales targets and profitability goals.
• Strong knowledge of OEM processes, inventory management, and dealership financials.
• Experience with dealership management systems (e.g., CDK, Reynolds & Reynolds) and CRM tools.
• Solid understanding of F&I processes and compliance regulations in the U.S.
• Experience with digital retailing and omnichannel sales strategies.
• OEM certification or leadership training programs, Ford being preferred.
• Acceptable driving record and a valid driver's license in your state of residence.

Qualifications

• Total Rewards: Competitive pay, Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs.
• About Us: We are a drug-free workplace. Equal Employment Opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status).

Pay

TBD

Schedule

TBD