General Manager & Brand Director

About the role

Michelle’s Bakery is seeking a dynamic General Manager & Brand Director to lead our business through an exciting phase of growth. This executive leadership role is responsible for driving operational excellence, expanding our brand, and developing strategies that support long-term growth across wholesale, foodservice, retail, and private-label channels. Founded in Connelly Springs, North Carolina, Michelle’s Bakery became part of the H.T. Hackney family of companies in 2017. With the recent opening of our new state-of-the-art commercial baking facility in Columbia, South Carolina, we are well positioned for continued expansion and innovation.

Responsibilities

• Lead the company’s strategic direction, business planning, and overall performance.
• Develop and execute growth strategies that strengthen the Michelle’s Bakery brand.
• Lead and develop cross-functional teams across Operations, Sales, Marketing, Finance, Quality, and Customer Service.
• Expand customer relationships, identify new business opportunities, and support new product development.
• Oversee operations across both bakery facilities, driving efficiency, quality, food safety, and continuous improvement.
• Manage financial performance, budgets, and profitability while supporting long-term business growth.
• Build a culture of accountability, innovation, and customer focus.

Requirements

• 10+ years of leadership experience in commercial bakery, wholesale bakery, or food manufacturing.
• 5+ years in a senior management role leading multiple business functions.
• Proven success growing brands, improving operations, and leading high-performing teams.
• Strong knowledge of commercial baking, food safety regulations, and manufacturing best practices.
• Experience managing budgets, financial performance, and ERP/MRP systems.
• Excellent leadership, communication, and strategic planning skills.

Qualifications

• Bachelor’s degree in Business, Operations, Food Science, Engineering, or a related field, or equivalent industry experience (preferred).

About Michelle’s Bakery

This is a unique opportunity to lead a growing bakery brand backed by the strength and resources of H.T. Hackney. You’ll have the opportunity to shape strategy, build teams, drive innovation, and make a lasting impact as we continue expanding our business.