frog, Consultant / Senior Consultant - Marketing Strategy & Transformation

About the role

Since June 2021, frog is part of Capgemini Invent. frog partners with customer‑centric enterprises to drive sustainable growth by building and orchestrating experiences at scale—powered by data and technology. We invent market‑defining business models, products, services, and brand experiences that touch hearts and move markets. Joining frog means becoming part of the “pond,” a global network of studios with strong in‑person and virtual cultures. Our teams are curious, collaborative, and courageous, united by a shared passion for improving the human experience. We value inclusion, flexibility, humor, and community as much as performance and outcomes—and empower our people to Make Your Mark on every project, in every studio, and in the world at large.

Responsibilities

As a Senior Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Skills

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

Requirements

• 3‑7 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally